The project aimed to speed up the progress by raising awareness and to communicate to the society about the importance of the 2030 Agenda since awareness raising and dissemination of information about the SDGs is critical to build ownership of the new Agenda.
The project created clear, concise, consistent, compelling and simple key messages that seek to raise awareness of the SDGs. It also included a clear call to action or request as to target audience to contribute to the implementation of the SDGs.
The following activities were implemented:
The animation video was created to raise awareness about the Sustainable Development Goals (SDGs), the importance of 2030 Agenda and reinforces the idea that even small changes can have a huge impact.
In addition, the envelopes, postcards and brochures were designed with various SDGs icons on them and there are also some messages related to the importance of SDGs implementation globally. The envelopes and postcards are disseminated among the public free of charge.
The combination of various activities contributed most effectively to the result we were seeking.